With such a busy week behind us, now’s the perfect time to catch up on a few new resources WhatCounts published this week to help you find and grow your email marketing ROI.
First, we re-released our classic, 57 Tips to Grow Your Email List. This eBook started as a slide deck a couple of years ago, which became a webinar, a PDF, and a few other things before vanishing for a year. It’s now back as a full book in its own right with 57 ideas, strategies, methods, and tips for growing your email list in a variety of channels.
Second, we had the opportunity and pleasure to present at the eduWeb higher education technology conference this week (eduWeb is a WhatCounts client). We did a talk about finding and growing your social media ROI, and the video, audio, and slides from that talk are now available for anyone interested in learning how colleges, universities, and any organization can find and grow social ROI.
Finally, if you missed this week’s GameChanger newsletter, we shared some interesting economic data indicating that there are some headwinds ahead for businesses for the second half of 2012. Learn what they are and how you should adapt your email marketing strategy to help weather the storm in. If you’re not subscribed to the newsletter, please jump in – it’s free, published every Thursday.
We’re always interested in hearing what else you want to learn from WhatCounts. Please let us know on our Facebook Page or through our contact page how else we can help you find and grow your email marketing ROI.
Christopher S. Penn
Director of Inbound Marketing, WhatCounts