Deliverability Drilldown: B2B Corporate Email Systems

This is part of our ongoing series looking at deliverability of your email marketing messages. Today, we’re going to look at arguably the most complex of deliverability areas, the corporate email domain. It’s complex because unlike B2C email marketing, B2B email marketing has the most varied deliverability challenges. Some companies use hosted services like Google [...]


The Re-Engagement Email: How to Handle Inactive Subscribers

To segue from our series on deliverabilty into our new series on re-engaging B2C customers through email, we asked for WhatCounts alum DJ Waldow to contribute to today’s blog. An accomplished email marketer himself, DJ discusses tactics he has used in the past, as well as specific examples from a current WhatCounts client, True Citrus: [...]


Deliverability Drilldown: Yahoo

This is part of our ongoing series looking at deliverability of your email marketing messages. Today, we’re going to look at one of the oldest webmail providers, Yahoo! Mail. Despite the company’s difficulties in recent times, it still holds an estimated 310 million email users, making it the third largest web-based email provider, surpassed only [...]


Gmail Deliverability Drilldown

This is part of our ongoing series looking at deliverability of your email marketing messages. Today, we’re going to look at one of the most notoriously difficult service providers for email marketers, Google’s Gmail service. Before we begin, I’d advise you strongly to do this quick analysis of your email list to see how many [...]