How to integrate Google Analytics data into email lists

We’re huge fans and advocates of using Google Analytics for your website as part of understanding your digital marketing and email marketing ROI. Most of the time, we use Google Analytics to track what happens after you use email to send customers back to your website. But what if we could use Google Analytics’ tracking [...]

Strengthening Your Social Media Presence: Understanding Proper Etiquette

In our last installment of the “Strengthening Your Social Media Presence” series, we will be covering the importance of knowing and using correct social media etiquette to interact with your following. By now, you have already improved the quality of content you promote through your social media outlets and have begun to build a sturdy [...]

Making Opt-Ins a Real-World Option

If you’re looking to grow your email subscribers list, you have probably already exhausted a number of online options. You’ve featured an opt-in form on your page, required an email subscription for online content, and even included an application on your social media pages. But, have you explored the final frontier in your quest to [...]

The most neglected secret weapon in email marketing

What’s the most neglected secret weapon, the most potentially profitable email marketing program in the world? Yes, your all-company mailing list. Judiciously used, the all-company mailing list can leverage the people most invested in your success: the people you work with every day. Why? Because unlike your regular mailing list, you can (or should be [...]