How to integrate Google Analytics data into email lists

We’re huge fans and advocates of using Google Analytics for your website as part of understanding your digital marketing and email marketing ROI. Most of the time, we use Google Analytics to track what happens after you use email to send customers back to your website. But what if we could use Google Analytics’ tracking [...]

The most neglected secret weapon in email marketing

What’s the most neglected secret weapon, the most potentially profitable email marketing program in the world? Yes, your all-company mailing list. Judiciously used, the all-company mailing list can leverage the people most invested in your success: the people you work with every day. Why? Because unlike your regular mailing list, you can (or should be [...]