We received this question recently from a customer:
When does WC plan on building sophisticated send controls and segmentation logic so that email can be scheduled based on time of day by time zone or by same day of week / time of day?
Glad you asked! We’ve already got that in our platform. Here’s the catch when it comes to sending by timezone. You must already be collecting time zone data at your point of intake. There is no email service provider in the world that can guess with any degree of accuracy what timezone a subscriber is in once they’ve already subscribed.
Here’s a working example, which should tell you what time zone you’re in as you read this blog post:
Once you’ve collected timezone with your subscription forms and stored it with your database, all you need do is create different segmentations in the WhatCounts platform by that custom timezone field you’ve collected and send to the appropriate timezone segmentation at the times you want:
We hope this fairly technical tip is helpful to you as you grow your list.
If you need assistance implementing this and you’re a WhatCounts customer, talk to your account manager about hiring our Professional Services team to do the implementation for you. If you’re not a WhatCounts customer, consider becoming one today.
Christopher S. Penn
Director of Inbound Marketing, WhatCounts
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