WhatCounts is attending and presenting or exhibiting this week at the Blogworld NYC (#BWENY) and Internet Retailer conferences. While there’s an abundance of knowledge to be had at each show, we thought we’d share a few of the email marketing-specific takeaways.
Bestselling authors Jim Kukral, Scott Stratten, and Jay Baer all recommend that email marketing be the cornerstone of your base to build a platform, whether it’s becoming a bestselling author, a successful consultant, or a thriving business. All three use email marketing very cleverly, with multiple calls to action in their books to drive list membership. Jay Baer recommends having a specific email program just for your book that encourages readers to subscribe for updates and corrections after publication, so that readers always have the latest updates.
Affiliate marketer Missy Ward recommends that email marketing be one of the cornerstones of a successful affiliate marketing program, using creatives specifically developed by advertisers for email. It’s a way to drive additional revenue for your email marketing list and a great way to keep in touch. If you don’t have a ton of time, you can use features like RSS to Email (which can be found in both the WhatCounts Professional and Publicaster editions) to syndicate your blog and include advertising in them. Be sure to check out the How to Monetize Your Email eBook for a step by step tutorial on how to set this up.
Internet research expert (and WhatCounts client) Tom Webster of Edison Research said that for the majority of Americans, the mobile phone is now becoming the first screen, the first place that people go for their content. The takeaway there is to ensure that you have a strong mobile email marketing program with a template that features responsive design.
If you’re at either IRCE or Blogworld, look for the WhatCounts staff there and say hello!
Christopher S. Penn
Director of Inbound Marketing, WhatCounts
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