Here’s a wildly popular question: How long should emails be?
Every other Internet marketing “expert” is saying that emails should be getting shorter, shorter, shorter, with anecdotes like “People don’t read any more”. (interestingly, these experts rarely, if ever, provide any data to back up their blanket statements) The reality is a little more complex and highly dependent on what you’re sending. Let’s rephrase the popular question in the form of food. How long should meals be?