How long should emails be?

Here’s a wildly popular question: How long should emails be? Every other Internet marketing “expert” is saying that emails should be getting shorter, shorter, shorter, with anecdotes like “People don’t read any more”....

What’s a good growth-attrition ratio for an email list?

We were asked this question recently: What’s a good growth-attrition ratio for an email list? The short answer? Anything above zero – your list should ideally always be net growing. That said, the more complex answer is that it’s dependent on the...