3 Responses to "What is the difference between B2B and B2C Email Marketing?"
  1. Dbranthaver says:

    Madison—-Does What Counts have any white papers related to the Lifetime Value of an Email Address?

  2. Nick Stamoulis says:

    In B2B, it’s about establishing trust over time. B2C decisions are made much faster. B2B content should establish thought leadership in a given industry in order to keep the company top of mind when it comes time to finally make a decision.

  3. email archiving says:

    I’m all new in email marketing, this was interesting to read, thanks for sharing.

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