The flipside of testing your email marketing is to test the landing page or pages that you’re sending email traffic to. In one of our team meetings yesterday, WhatCounts employees wanted to share that there are terrific, free tools for doing landing page testing of any page on your website or blog. The gold standard of testing tools is Google’s free Website Optimizer. Rather than simply retype their tutorials, we’ve got a short video that introduces Website Optimizer below:
Integrating Website Optimizer with your email marketing is simple and easy. Set up your experiment first in Website Optimizer, test it to make sure it’s delivering the variations you want to test, then send traffic from your email campaigns to your testing page.
For a comprehensive list of video tutorials, check out the Google Website Optimizer training center.
As a bonus, Website Optimizer and Google Analytics can co-exist peacefully, so you can even determine which traffic from an email campaign or A/B split test in email works best with the various Website Optimizer versions. You can do multi-layer, multi-variate tests in just a few minutes with the WhatCounts platform and Google Website Optimizer and find out what really converts for your digital marketing efforts.
Christopher S. Penn
Director of Inbound Marketing, WhatCounts
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