Adding Teaser Text to an Email

Adding teaser text to an email is one way to entice your subscribers to open it. The first line of text in an email template is the text that is displayed below the subject line in the email preview area, just like the below example. Instead of this text reading as, “Having trouble viewing this email? Click here to view in browser window,” place specific teaser text there to encourage the reader to open the email.



How to choose a winning email subject line

It’s a well-publicized best practice in email marketing to test and use different subject lines on your email campaigns. Load up a few subject lines, test with multivariate testing software (like WhatCounts email marketing software), and then choose the subject line that performs best. Where most email marketers stumble is at the very start – how do you know what subject lines to test?



What is an email address worth?

What is an email worth? You’ve likely seen signs at retailers offering discounts such as this one:

Is an email address worth $10 of the retailer’s revenue? How could you tell? Let’s look at a few ways to evaluate the worth of an email address. I’m going to assume that you have goals and goal values set up in Google Analytics already. If you don’t have goals and goal values set up and configured, do so before reading on.



Publishers Can Use Email to Diversify Revenue Streams

Subscriptions to newspaper e-editions were the only circulation metric that grew for U.S. newspapers during the first half of 2010. As a result, publishers should consider utilizing online publishing opportunities to diversify their revenue streams in order to offset the decline in newspaper subscriptions. Here are a few opportunities that were published in a recent whitepaper by Pontiflex: