Adding Teaser Text to an Email

Adding teaser text to an email is one way to entice your subscribers to open it. The first line of text in an email template is the text that is displayed below the subject line in the email preview area, just like the below example. Instead of this text reading as,...

How to choose a winning email subject line

It’s a well-publicized best practice in email marketing to test and use different subject lines on your email campaigns. Load up a few subject lines, test with multivariate testing software (like WhatCounts email marketing software), and then choose the subject line...

What is an email address worth?

What is an email worth? You’ve likely seen signs at retailers offering discounts such as this one: Is an email address worth $10 of the retailer’s revenue? How could you tell? Let’s look at a few ways to evaluate the worth of an email address....