Email marketing continues to thrive for a simple reason – it works. If you look hard enough, you can find Return on Investment (ROI) numbers that range from $14 to $42 or even $90 dollars returned for every dollar spent on email marketing. The industry is evolving. Driven by the adoption of Software as a Service (SaaS) solutions (dedicated software), email marketing is at the finger tips of most marketing professionals big or small.
WhatCounts like many of our competitors’ offers an easy to deploy SaaS email marketing platform – however in recent years we have seen a growing desire from enterprises for dedicated software solutions. Whether companies are looking for a solution they can install in their own data centers, or they are asking our team to build a dedicated solution for their email marketing in our data centers, the request is simple – give me dedicated.
Ask just about anyone whether Software as a Service (SaaS) offerings are secure and you are sure to get lots of different answers. Maybe the question is not SaaS versus Installed, maybe the question should be Shared versus Dedicated – what do you think?
Flexible Deployment Options are available today in the SaaS email marketing space. WhatCounts believes strongly that SaaS can be dedicated creating a flexible, secure, and most importantly dedicated database environment. Our team is committed to leading the charge in support for SaaS as a secure option for the enterprise and we will continue to help clients determine if they need a dedicated database solution.
Are you on a dedicated system – do you need one?